The term ‘SEO’ stands for Search Engine Optimization and it’s one of the most important things that goes into creating and maintaining a successful website. In fact, SEO probably impacts you everyday. Every time you search for something on Google and then click through on a website to take a look…that’s SEO at work.…
It looks like COVID-19 may be here for a while, which will likely force arts and culture nonprofits to continue finding new ways to reach their audiences and patrons. Since this means that in-person gatherings and programs will be curtailed for the foreseeable future, virtual and online offerings will be king. Of course, that…
In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
2019 has flown by, hasn’t it? As the year comes to a close I’ve been engaged in tracking my progress, my goals, and my stats from 2019 as well as looking ahead to determine what I want to accomplish and what I want to offer my readers and clients in 2020. You’ve most likely…
I’ve said it before and I’ll say it again – you just can’t get away with not having a website in today’s world. Your patrons, donors, and funders expect it and hey – how else are most people going to find out what you have to offer? If you’ve read anything I’ve written before you…
One of the most common things I hear from clients and readers is that they struggle to get consistent engagement with their followers on social media. Many of them even have substantial numbers of followers, but for whatever reason, those followers aren’t liking, sharing, or commenting on any of the organization’s posts. It’s a pickle…
I have never encountered a nonprofit that wasn’t short on time, staff, or both. It’s just the nature of the industry that we all try to do as much as possible with as little as possible. We could have a debate about whether or not that’s a good thing, but for now let’s just…
Today, most organizations in both the nonprofit and for-profit worlds have websites (and if you don’t, stop reading this article and for the love of all that’s holy, contact a web developer!). That’s great because it’s how the majority of Americans get our information. Gone are the days when the telephone book reigned supreme…
The end of the year is prime-time for people to donate to nonprofits they love. Some are trying to fit in a last-minute tax deduction and others are just in that giving spirit and want a case of the warm and fuzzies for the holidays. Whatever their reason, your job is to oblige them by…
There are thousands upon thousands of nonprofit websites on the internet today. They vary widely in design, layout, functionality, and purpose. But despite their differences, there are some elements which effective websites tend to have in common. These elements are instrumental to the website’s success as a great marketing tool, donor and patron engagement tool,…