By Robyn Zimmann Senior Consultant at Cain Nonprofit Solutions It’s that time of year when all the annual fund letters from various organizations are starting to pile up on my desk. What have I already done this year? Turns out I’m part of the herd – according to a new study by data axle,…
It wasn’t that long ago that headlines were announcing that email is “dead”, “dying”, “obsolete” and “so 90’s”. Well, there are over 4 billion email users with in-boxes containing an average of 200 emails, so let’s just for fun pretend that email isn’t dead, and that for many nonprofit organizations it’s still the easiest and…
The term ‘SEO’ stands for Search Engine Optimization and it’s one of the most important things that goes into creating and maintaining a successful website. In fact, SEO probably impacts you everyday. Every time you search for something on Google and then click through on a website to take a look…that’s SEO at work.…
It looks like COVID-19 may be here for a while, which will likely force arts and culture nonprofits to continue finding new ways to reach their audiences and patrons. Since this means that in-person gatherings and programs will be curtailed for the foreseeable future, virtual and online offerings will be king. Of course, that…
I had planned to write this blog post on becoming a grant consultant long before the COVID-19 crisis hit, but now this topic seems even more timely than it did a month ago. Last year my business partner, Bruce Ripley, and I wrote the book Granted: How to Break Into Freelance Grant Writing and…
In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
2019 has flown by, hasn’t it? As the year comes to a close I’ve been engaged in tracking my progress, my goals, and my stats from 2019 as well as looking ahead to determine what I want to accomplish and what I want to offer my readers and clients in 2020. You’ve most likely…
As a nonprofit pro, you’re probably interested in making sure that your grants, social media, and marketing strategies are as effective as possible. Luckily, there’s one secret to getting all of them right. Mastering this one thing will align your marketing, funding, and social strategies and have them working together like well-oiled machinery. So…
This is the second episode of my Program Notes series, where I interview professionals working in arts and culture nonprofits from across the United States. These are dedicated pros who are actually working in the field and have their fingers on the pulse of current challenges, opportunities, and issues facing the nonprofit world and the…
Welcome to the Program Notes Series! This is the first in what I hope will become a regular series I’m calling ‘Program Notes’, wherein I talk with leaders in the arts and culture nonprofit world to discuss pressing issues, current events, and best practices. For the first edition of ‘Program Notes’, I spoke with Alek Peugh,…