It looks like COVID-19 may be here for a while, which will likely force arts and culture nonprofits to continue finding new ways to reach their audiences and patrons. Since this means that in-person gatherings and programs will be curtailed for the foreseeable future, virtual and online offerings will be king. Of course, that…
In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
Say goodbye to 2019 and hello to 2020. This year promises to bring big things in a variety of arenas – politics, science, and technology, just to name a few. But I also hope that it will usher in great successes and milestones for YOU personally and professionally as well as for the organization…
2019 has flown by, hasn’t it? As the year comes to a close I’ve been engaged in tracking my progress, my goals, and my stats from 2019 as well as looking ahead to determine what I want to accomplish and what I want to offer my readers and clients in 2020. You’ve most likely…
This is the second episode of my Program Notes series, where I interview professionals working in arts and culture nonprofits from across the United States. These are dedicated pros who are actually working in the field and have their fingers on the pulse of current challenges, opportunities, and issues facing the nonprofit world and the…
Welcome to the Program Notes Series! This is the first in what I hope will become a regular series I’m calling ‘Program Notes’, wherein I talk with leaders in the arts and culture nonprofit world to discuss pressing issues, current events, and best practices. For the first edition of ‘Program Notes’, I spoke with Alek Peugh,…
One of the most common things I hear from clients and readers is that they struggle to get consistent engagement with their followers on social media. Many of them even have substantial numbers of followers, but for whatever reason, those followers aren’t liking, sharing, or commenting on any of the organization’s posts. It’s a pickle…
Responsive marketing has been around for a while now, but if you’ve never heard that term before, don’t feel bad. It’s not something that gets talked about a lot in the nonprofit sector. Which is a shame, because it could really boost engagement with nonprofit patrons and donors and who doesn’t need a little more…
Today, most organizations in both the nonprofit and for-profit worlds have websites (and if you don’t, stop reading this article and for the love of all that’s holy, contact a web developer!). That’s great because it’s how the majority of Americans get our information. Gone are the days when the telephone book reigned supreme…
I want you to think back to the last arts or cultural event you attended. Maybe it was a gallery opening or a theater production or a museum exhibition opening or a symphony concert. It really doesn’t matter. What matters is why you attended it in the first place. I would imagine that unless…