The term ‘SEO’ stands for Search Engine Optimization and it’s one of the most important things that goes into creating and maintaining a successful website. In fact, SEO probably impacts you everyday. Every time you search for something on Google and then click through on a website to take a look…that’s SEO at work.…
It looks like COVID-19 may be here for a while, which will likely force arts and culture nonprofits to continue finding new ways to reach their audiences and patrons. Since this means that in-person gatherings and programs will be curtailed for the foreseeable future, virtual and online offerings will be king. Of course, that…
In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
I’ve said it before and I’ll say it again – you just can’t get away with not having a website in today’s world. Your patrons, donors, and funders expect it and hey – how else are most people going to find out what you have to offer? If you’ve read anything I’ve written before you…
Today, most organizations in both the nonprofit and for-profit worlds have websites (and if you don’t, stop reading this article and for the love of all that’s holy, contact a web developer!). That’s great because it’s how the majority of Americans get our information. Gone are the days when the telephone book reigned supreme…
For the last few months I’ve been cooking up something behind the scenes that I am sooo excited about, and I’m finally ready to share it with everyone. I’m going to be offering a free video workshop series, tailor-made just for you! Why, you ask? Well, I get asked on a regular basis about…
There are thousands upon thousands of nonprofit websites on the internet today. They vary widely in design, layout, functionality, and purpose. But despite their differences, there are some elements which effective websites tend to have in common. These elements are instrumental to the website’s success as a great marketing tool, donor and patron engagement tool,…
Today, online giving is an important part of fundraising strategy. Whereas in the old days you could do just fine soliciting donations via snail mail and face-to-face meetings, now donors want modern ways to give. Let’s start with a few eye-opening statistics: In 2017 online giving generated $31 billion in nonprofit donations Online giving increased…
Over the years I have heard many a nonprofit staffer say that they don’t focus much on the organization’s website because it doesn’t get much traffic anyway. Often they decide to focus their efforts on old school mailings or social media instead. And it’s always baffled me a little bit because very few of them…
In my recent blog posts I’ve written several times about how important a great website is to your nonprofit. I don’t want to belabor the point here, but the reality is that your website is often the first impression people get of your nonprofit. It’s an extension of your mission and how people perceive it.…