In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
Say goodbye to 2019 and hello to 2020. This year promises to bring big things in a variety of arenas – politics, science, and technology, just to name a few. But I also hope that it will usher in great successes and milestones for YOU personally and professionally as well as for the organization…
One of the most common things I hear from clients and readers is that they struggle to get consistent engagement with their followers on social media. Many of them even have substantial numbers of followers, but for whatever reason, those followers aren’t liking, sharing, or commenting on any of the organization’s posts. It’s a pickle…
Responsive marketing has been around for a while now, but if you’ve never heard that term before, don’t feel bad. It’s not something that gets talked about a lot in the nonprofit sector. Which is a shame, because it could really boost engagement with nonprofit patrons and donors and who doesn’t need a little more…
Today, most organizations in both the nonprofit and for-profit worlds have websites (and if you don’t, stop reading this article and for the love of all that’s holy, contact a web developer!). That’s great because it’s how the majority of Americans get our information. Gone are the days when the telephone book reigned supreme…
The past few years have seen a steady rise in the effectiveness of video as a way to engage with audiences. Nonprofit audiences are no different, so if your organization has yet to get on the video train, it’s time. In this blog article I want to explore a few easy ways you can…
Today, online giving is an important part of fundraising strategy. Whereas in the old days you could do just fine soliciting donations via snail mail and face-to-face meetings, now donors want modern ways to give. Let’s start with a few eye-opening statistics: In 2017 online giving generated $31 billion in nonprofit donations Online giving increased…
Everyday I talk with nonprofits and individuals who needed to build their own website and decided to use a website builder like Wix, Weebly, or Squarespace. And although I totally understand their reasons for doing so, every time I have this conversation I have to stifle my frustration because many people don’t understand the disservice…
Can I ask you 2, very important questions? Ok, here goes: #1 – Does your organization need more ticket sales/class registrations/etc.? #2 – Do you need more engagement on your social media accounts and at in-person events to help you keep patrons and donors interested? You likely answered ‘yes’ to both of these,…