2019 has flown by, hasn’t it? As the year comes to a close I’ve been engaged in tracking my progress, my goals, and my stats from 2019 as well as looking ahead to determine what I want to accomplish and what I want to offer my readers and clients in 2020. You’ve most likely…
Responsive marketing has been around for a while now, but if you’ve never heard that term before, don’t feel bad. It’s not something that gets talked about a lot in the nonprofit sector. Which is a shame, because it could really boost engagement with nonprofit patrons and donors and who doesn’t need a little more…
On March 27th I had the pleasure of attending the 2019 ReWrite Conference in Lexington, Kentucky. The conference was presented by KY GPA (Grant Professionals Association) and the Kentucky Nonprofit Network and it was absolutely fabulous! For those of you who were unable to attend, I’ve put together some of my favorite takeaways from the…
Years ago, I realized that donations at my then-employer had been relatively stagnant for a few years. As a result, they weren’t coming close to their fundraising goals and cuts to my program were being discussed. Like anyone whose primary source of income is threatened, I panicked. I decided to take the initiative to find…
Marketing and targeting are 2 terms that go hand in hand. In fact, here’s a common phrase in marketing that you should know: “If you’re talking to everyone, you’re really talking to no one.” What this means is that if you try to attract literally everyone with your marketing materials and strategy, you…
Marketing is sometimes last on the list of priorities for nonprofits, particularly if they are smaller. You’re juggling all the other things just trying to make sure you’re delivering great programs, fulfilling your mission, and keeping everything funded. So maybe you put up your latest event and class dates on your website, send out your…
I love great websites. To me, they’re like their own art form. And it kinda hurts when you see amazing arts organizations with amazing missions missing out on opportunities to engage with patrons and donors through their website. Luckily, a lot of these missed opportunities are easy fixes. With just a little knowledge and…