In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
One of the most common things I hear from clients and readers is that they struggle to get consistent engagement with their followers on social media. Many of them even have substantial numbers of followers, but for whatever reason, those followers aren’t liking, sharing, or commenting on any of the organization’s posts. It’s a pickle…
Responsive marketing has been around for a while now, but if you’ve never heard that term before, don’t feel bad. It’s not something that gets talked about a lot in the nonprofit sector. Which is a shame, because it could really boost engagement with nonprofit patrons and donors and who doesn’t need a little more…
I have never encountered a nonprofit that wasn’t short on time, staff, or both. It’s just the nature of the industry that we all try to do as much as possible with as little as possible. We could have a debate about whether or not that’s a good thing, but for now let’s just…
The past few years have seen a steady rise in the effectiveness of video as a way to engage with audiences. Nonprofit audiences are no different, so if your organization has yet to get on the video train, it’s time. In this blog article I want to explore a few easy ways you can…
Years ago, I realized that donations at my then-employer had been relatively stagnant for a few years. As a result, they weren’t coming close to their fundraising goals and cuts to my program were being discussed. Like anyone whose primary source of income is threatened, I panicked. I decided to take the initiative to find…
Marketing is sometimes last on the list of priorities for nonprofits, particularly if they are smaller. You’re juggling all the other things just trying to make sure you’re delivering great programs, fulfilling your mission, and keeping everything funded. So maybe you put up your latest event and class dates on your website, send out your…