It wasn’t that long ago that headlines were announcing that email is “dead”, “dying”, “obsolete” and “so 90’s”. Well, there are over 4 billion email users with in-boxes containing an average of 200 emails, so let’s just for fun pretend that email isn’t dead, and that for many nonprofit organizations it’s still the easiest and…
The term ‘SEO’ stands for Search Engine Optimization and it’s one of the most important things that goes into creating and maintaining a successful website. In fact, SEO probably impacts you everyday. Every time you search for something on Google and then click through on a website to take a look…that’s SEO at work.…
It looks like COVID-19 may be here for a while, which will likely force arts and culture nonprofits to continue finding new ways to reach their audiences and patrons. Since this means that in-person gatherings and programs will be curtailed for the foreseeable future, virtual and online offerings will be king. Of course, that…
I had planned to write this blog post on becoming a grant consultant long before the COVID-19 crisis hit, but now this topic seems even more timely than it did a month ago. Last year my business partner, Bruce Ripley, and I wrote the book Granted: How to Break Into Freelance Grant Writing and…
In our last blog post, we talked about how to implement the Pareto Principle in your grant writing work. Today, we’re talking about your nonprofit’s website and how you could really think of this post as a Pareto Principle, Part 2 post. As a quick recap, the Pareto Principle states that roughly 20% of…
Responsive marketing has been around for a while now, but if you’ve never heard that term before, don’t feel bad. It’s not something that gets talked about a lot in the nonprofit sector. Which is a shame, because it could really boost engagement with nonprofit patrons and donors and who doesn’t need a little more…
The past few years have seen a steady rise in the effectiveness of video as a way to engage with audiences. Nonprofit audiences are no different, so if your organization has yet to get on the video train, it’s time. In this blog article I want to explore a few easy ways you can…
For the last few months I’ve been cooking up something behind the scenes that I am sooo excited about, and I’m finally ready to share it with everyone. I’m going to be offering a free video workshop series, tailor-made just for you! Why, you ask? Well, I get asked on a regular basis about…
2018 has come to a close and it’s now time to look forward to the new year. You probably have high hopes that 2019 will be the year your nonprofit soars to new heights and brings its mission to an ever-wider audience. Hopefully, this will be the year for those things, but it couldn’t hurt…