Most of you who’ve read this blog for a while know that I’m a big advocate for nonprofits learning the ins and outs of smart marketing. But all marketing strategies are not created equal, which is why I want to introduce you to Content Marketing. If you’ve never heard the term ‘Content Marketing’ before, let…
Program design is, arguably, the most important thing your nonprofit will ever do. Bold statement, right? You all know of my deep and abiding love for great websites and well-written grants. And those things are important. But how well designed your programs are literally determines whether or not you are actually delivering on your mission.…
In my recent blog posts I’ve written several times about how important a great website is to your nonprofit. I don’t want to belabor the point here, but the reality is that your website is often the first impression people get of your nonprofit. It’s an extension of your mission and how people perceive it.…
Did you know that over a third of all websites on the internet are powered by WordPress? Well, they are. And for good reason. For anyone not in the know, WordPress is a powerful open-source website creation platform that can help you build compelling, easy-to-use websites for as little or as much as you want…
I love great websites. To me, they’re like their own art form. And it kinda hurts when you see amazing arts organizations with amazing missions missing out on opportunities to engage with patrons and donors through their website. Luckily, a lot of these missed opportunities are easy fixes. With just a little knowledge and…
For today’s incredibly sexy topic, I thought we’d talk about Endowment Funds. Before you run screaming or just nod off in boredom, let me assure you that this topic is so, so necessary to talk about and I will try my best to not make it dull as dirt. First, a definition: An Endowment…
If your arts nonprofit organization hasn’t written or received many grants in the past, then you may now be wondering how in the heck people even track down grant opportunities. Especially if the grants you have encountered fell in your lap because of someone you knew or another organization you may have partnered with. …
Lately, I’ve been working with and hearing from lots of startup nonprofits and organizations who have only been around a few years. I absolutely love working with new kids on the block because they are typically so filled with passion for what they do and full of fire to get going and do a great…
Have you noticed the theme of the GrantMasters posts yet? If you’ve been following along with the other posts in the GrantMasters series, you’re probably starting to see a general theme emerge: that there is so much more that goes into getting a grant than just writing a proposal. Behind the scenes you really have…
In case you missed the last few….. So, to summarize the last three blog posts we’ve had on this series, the first one was “The Power of Organization”, the second one was, “Why Board Engagement Matters”, and the third was, “You Need a Plan”. If you haven’t read those yet they’re all part of what…