Most of you who’ve read this blog for a while know that I’m a big advocate for nonprofits learning the ins and outs of smart marketing. But all marketing strategies are not created equal, which is why I want to introduce you to Content Marketing. If you’ve never heard the term ‘Content Marketing’ before, let…
Any of you who follow me here, on the Arts Roundup, or on social know that this month I’ve been working closely with Morghan from Anchoring Success to offer you a chance to win one of their Program Refresh Kits (a $200 value!). Personally, I love the kits and think they’re worth offering to you because…
Program design is, arguably, the most important thing your nonprofit will ever do. Bold statement, right? You all know of my deep and abiding love for great websites and well-written grants. And those things are important. But how well designed your programs are literally determines whether or not you are actually delivering on your mission.…
In my recent blog posts I’ve written several times about how important a great website is to your nonprofit. I don’t want to belabor the point here, but the reality is that your website is often the first impression people get of your nonprofit. It’s an extension of your mission and how people perceive it.…
Did you know that over a third of all websites on the internet are powered by WordPress? Well, they are. And for good reason. For anyone not in the know, WordPress is a powerful open-source website creation platform that can help you build compelling, easy-to-use websites for as little or as much as you want…
Aren’t startups amazing? They’re born of passion and energy and they’re scrappy in all the best ways. I love them and love working with them often. However, looking for ways to save money, get discounts, and still get the services they need is part of the startup territory, and it’s usually not easy. I’m regularly…
Marketing is sometimes last on the list of priorities for nonprofits, particularly if they are smaller. You’re juggling all the other things just trying to make sure you’re delivering great programs, fulfilling your mission, and keeping everything funded. So maybe you put up your latest event and class dates on your website, send out your…
I’m always looking for ways to improve my skills and gifts. I like to think I’m a pretty good writer at this point, but that doesn’t mean I have no room for improvement. We all have room for improvement. Always. And since I love to read and totally believe that books are magical, transformative things…
So you’ve come to the realization that your nonprofit needs a little help with grants. Maybe you just need a few proposals written or maybe you need a full-blown strategy created. Either way, you’ve decided to hire a consultant to help out. Great! But now what? There are lots of grant writers in the world,…
I love great websites. To me, they’re like their own art form. And it kinda hurts when you see amazing arts organizations with amazing missions missing out on opportunities to engage with patrons and donors through their website. Luckily, a lot of these missed opportunities are easy fixes. With just a little knowledge and…